ABOUT

I'm Sof,

I am a creative based in Melbourne.

I'm simple, quick witted and outspoken.

I try to stay optimistic and always like to see the glass half full in any situation and just see the positive side of things and utilising any situation I'm in to come up with fresher and better ideas.

I also love reading and how it gets my imagination ticking.

I guess I always knew I would end up in some type of creative field, throughout my life I've dabbled in media studies, art and I even tried ceramics this one time! I still dabble in a little marketing and of course strategy.

Like magic I stumbled upon the world of advertising and have never looked back as it has a bit of everything I love.

"Advertising without strategy is just art".